With something like 20 years of organized efforts at discussing and promoting serious/social impact games (Serious Games Initiative and their specific conferences like Games for Health, Games for Change, Games for Love, Games for Good), there remains a significant disconnect in terms of developing and distributing a social impact game, the issue stakeholders, funders, pedagogical experts and game developers. And once developed, the game has to get into the target audience, whether wide open or highly specialized. While a Google search can bring up at least one social issue game on Steam, that platform does not have a category established to make finding such games easy to find. The same is true of the App Stores, and it can be difficult to get a free app with no in-app purchases on all of such outlets. While it’s essential to develop an effective game to address an important issue, it serves no purpose if nobody plays it. Do you have any thoughts as to what can be done to facilitate the development and distribution of social impact games?